Welcome to Cologne
towards tomorrow - European Bike Show
The bicycle industry is in motion and needs a common space. Koelnmesse and ZIV are therefore jointly developing a new international B2B platform for the sector with industry and trade.
From 6-8 September 2027, it will be about concrete business in Cologne, tangible innovations, usable knowledge, and a strong community – focusing on shaping the future of the bicycle industry together.
Whoever drives forward shapes.
Be part of the premiere of towards tomorrow - European Bike Show 2027 in Cologne!
Facts & Figures
Learn all the important information about towards tomorrow - European Bike Show in one place.
Appointment & Arrival
When? Where? How? You will find all the information gradually.
Newsletter
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5 Reasons for the towards tomorrow - European Bike Show
A trade fair that doesn't just keep pace but sets pace. I'm looking foward to it.
Burkhard Stork
Managing Director ZIV - The Bicycle Industry
The industry is almost unanimously calling for a leading global trade fair to be held in what is arguably the most important cycling market: Germany. We are responding to this. With towards tomorrow - European Bike Show, we are creating exactly the right format.
Bernhard Lange
Member of the ZIV Presidium & CEO of Paul Lange GmbH & Co. KG
We are looking forward to the new flagship trade fair with great enthusiasm and confidence. (...) We will be there represanting ZEG.
Fred Schierenbeck
Chairman of the Board, ZEG Bicycle Purchasing Cooperative eG
The close cooperation between the purchasing associations on an equal footing, as well as coordination with the ZIV, respresent a historic opportunity for the cycling industry - and are exactly what the market is currently and quite rightly, expecting.
Georg Wagner
Geschäftsführer BICO Zweirad Marketing GmbH
I'm looking forward to meeting the whole industry at towards tomorrow - European Bike Show. For PUKY, the international nature of our customers and suppliers is particularly important.
Britta Sieper
Managing Director PUKY GmbH & Co. KG
We are delighted that a fresh start is being made with the involvement of the trade associations. For our retailers, having an overview of the range of products available in Germany, Europe and globally is crucial. (...) We're on board.
Uwe Wöll
Managing Director VSF - Association of Service and Bicycle
Markets are on the move in Cologne. Situated in the heart of Europe, it is a city with excellent international connections, high media visibillity and a spirit of enthusiasm that is a perfect fit for an industry that itself stands for forward movement.
Oliver Frese
Chief Operating Officer (COO) Koelnmesse GmbH
With towards tomorrow - European Bike Show, Cologne is becoming a new, international hub for the cycling industry, with a profile that extends far beyond Germany. (...) I am delighted that the cycling world will be coming together in Cologne in future.
Torsten Burmester
Lord Mayor City of Cologne
Rooted in Europe.
A key player in the international field.
A business platform is taking shape in Cologne that caters to the bicycle industry's real needs.
A business platform is taking shape in Cologne that caters to the bicycle industry's real needs.
Manufacturers and the trade will help set its direction from the very beginning.